Introducing Para

When we started Capsule in 2022, our mission was to simplify interacting with blockchains. Over the last two years, we’ve been lucky to support hundreds of developers and their millions of users across nearly every major ecosystem with cross-app embedded wallets.

In our next chapter as Para, we’re doubling down on the core of this mission. Our evolution to Para is foundationally a step towards embracing the core of what we do- we help developers and their users get the best of whats onchain. As we’ve grown, this mandate has expanded to new ecosystems, use cases, cryptographic advances, and of course product capabilities.

What hasn’t changed is our commitment to beautiful software, magical developer and user experiences, and preserving the heart of why being onchain matters: interoperability, composability, and ownership.

A New Name, A New Mark, A New Paradigm

Para’s new visual direction embodies our commitment to building simple, durable software- with a small dose of magic.

The new mark takes the P from Para and shapes it into a refined, memorable mark created from extruding one shape from another, a subtle nod to our core feature of embedded wallets. The juxtaposition of sharp and soft corners references our dual principles of building precisely and also delivering friendly, approachable user experiences.

Our new color palette builds upon our history as Capsule, leaning into and extending the vibrant, magnetic orange of our previous brand.

Additionally, we introduce new typography that furthers ongoing themes of engineering focus and a commitment to high quality consumer experiences.

We round out the brand with additional supporting graphic elements. First, a flexible dot grid that incorporates our color palette to represent the ecosystem of customers who have built their products with us on this journey.

And lastly, a new icon set that that takes the uniqueness of our new logo and expands it further.

We’re excited to unveil Para today, and for the continued opportunity to build a better internet in partnership with our community.